I was doing my time on the elliptical early one morning, watching a makeover show on the Today Show on a segment about defeating dry damaged hair. I was pleasantly shocked when Harry Josh talked about how he was going to help the woman move from her relaxed hair to her natural texture. I don’t think I can ever remember seeing that before. He talked about all the options that are available with natural texture. I would have loved to see the “after!”
Michelle Breyer (michelle@texturemediainc.com) is the co-founder of content and ecommerce platform NaturallyCurly.com and TextureMedia. By engaging beauty enthusiasts through original content, branded entertainment, social media, product reviews and commerce, TextureMedia influences up to $5 billion in hair care sales each year. Its monthly social, consumer reach is 26 million across a portfolio of digital brands, including its Market Research & Insights division, CurlyNikki and NaturallyCurly.