Look in the cabinet of any
curly haired woman and the odds are you’ll find dozens of products—cleansing conditioners, deep conditioners, leave-in conditioners, styling puddings, styling gels, curl creams, co-washes, clarifying cleansers and moisturizing shampoos. Even if her shelves are filled to the brim, she’s probably still on the lookout for her next “Holy Grail” product.
Diane Mary Montalto, who has wavy hair, said, “I’m scared to count how many products I have; it may be close to triple digits.”
