Thanksgiving Thoughts
By Michelle Breyer on Nov 27, 2014 12:05:57 PM
It’s been a crazy year – a year of ups and downs, triumphs and tragedies. Too often, it’s too easy to focus on the negative things - the plane delays, the cancelled campaigns, the pinched nerve.
Powered by Women
By Michelle Breyer on Nov 17, 2014 12:37:06 PM
Target's Made To Matter Highlights Innovation
By Michelle Breyer on Aug 29, 2014 2:34:46 PM
The Power of Packaging: First impressions do matter
By Michelle Breyer on Jun 15, 2014 7:42:48 AM
Algorithms Don't Feel; People Feel
By Michelle Breyer on May 9, 2014 11:56:37 AM
It was the end of a 3-day iMedia conference in which I’d been inundated with all the latest and greatest trends in algorithms and data that are transforming the world of digital advertising. I’d been bombarded with terms like viewability, attribution and data-driven creativity. There were panels on neuromarketing and agile marketing models; real-time bidding and programmatic buying.
Is Business Etiquette a Thing of the Past?
By Michelle Breyer on May 1, 2014 10:23:22 PM
I was sitting around with some fellow professionals at lunch, and the conversation turned to etiquette. Business etiquette. Or, the lack thereof. As we shared our stories, I was relieved that I wasn’t the only one who had experienced the trend of: